
Optimise your social media strategy
Social media is a cost-effective marketing tool for startups, crucial for maintaining a consistent online presence. Without a clear direction, your efforts can become scattered and ineffective. By leveraging analytics, you can create a focused action plan that strengthens your marketing strategy and enables informed decision-making.
Social media has immense potential to attract audiences, generate leads, and boost revenue. Automation tools like Postglance allow you to efficiently distribute your content across various social media platforms, ensuring your message effectively reaches your target audience.

Identify and engage your ideal audience
Many social platforms allow you to market using criteria such as interests, age, behaviour, and location, aligning with your startup’s niche. Targeting your audience helps your startup build a strong reputation and facilitates connections with the right people.
Encourage your audience to comment and address their questions. Mention their names during live videos to make them feel recognised and valued.

Monitor and analyse your performance
It's a common misconception that simply increasing content output will automatically boost engagement. In reality, not every piece of content will perform exceptionally. It's crucial to monitor and Analyse your content's social metrics to understand its effectiveness.
Postglance allows you to track the performance of each post individually. By maintaining a detailed view of your startup’s social media metrics, you'll gain valuable insights into what works and what doesn't, refining your marketing strategy accordingly.